Overview
As the brand strategist and designer for Band of Barbers, my challenge was to capture the essence of the barbershop’s vision from environmental to product. Below are some key points outlining the journey:

• Crafting the brand identity included creating a unique logo that symbolized their vision, as well as determining the best colors, fonts, and photography style to use consistently across all aspects of the barbershop and product visual presence.

• Implementing and refining the brand identity extended beyond the logo to encompass various touch points including print collateral and merchandise, ensuring a cohesive and authentic representation of the brand.