Overview
While working on the visual design of Half & Half, the challenge was to blend contrasting elements that work seamlessly together. Below are two key points outlining the journey:

• Balancing day and night and appealing to two different audiences was a key factor to the brand identity’s success. Colors, typography, and the logo needed to reflect that by showcasing elements of both markets.

• With a robust market of coffeeshop / cocktail bars it was important to guide the initial focus through color and copy to bring awareness to the brand.